Free tool · 30-second math
How much are missed calls costing you?
About 27% of contractor calls go unanswered — and most of those callers dial the next number on their list. Move the sliders. Watch the bill.
- ~27% of contractor calls go unanswered
- First to respond wins the job 78% of the time
Your trade
Total inbound calls — estimates are fine.
Industry average is ~27%.
Blend your routine and big-ticket jobs.
Emergency callers — most likely to go to a competitor.
How often an answered call becomes a booked job. 40% is typical.
How this is calculated — and what we assumed
Recovery rate (assumption): we assume Maple recovers 50% of your currently-missed callers as booked jobs — the rest are tire-kickers, spam, or already committed elsewhere. This is conservative; real recovery varies by market and season.
Weeks per month: 4.33 (calendar average).
After-hours weighting: after-hours and weekend calls are weighted at 1.2× job value — they skew toward higher-ticket emergency work. Adjust the after-hours % to change this.
Comparison costs: part-time CSR $3,333–$5,417/mo ($40k–$65k/yr ÷ 12, before taxes & benefits); answering service ~$1,000/mo (mid-tier benchmark).
These are estimates to help you size the opportunity — not a guarantee of results.
- Missed calls47 / mo
- Recoverable jobs~9.4 / mo
- Blended job value$1,272 (after-hours ×1.2)
- SetNForget — flat, everything included$11,964 / year
- Back in your pocket+$131,520 / year
You're leaving $11,957 on the table every single month — $143,484 a year — to calls that rang and went nowhere. At $997/mo, SetNForget pays for itself the moment Maple answers a single job you'd have missed.
Recovering just 1 job a month covers the entire $997/mo price.
90-day guarantee: [N] booked jobs — set with you in writing — or we work free.
Estimates, not promises · assumes 50% recovery · 4.33 wk/mo · after-hours ×1.2 — full math under "How this is calculated"
Three ways to answer every call.
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The fine print, in plain English
Questions about the math
How is my missed-call loss calculated?
We take your weekly call volume × 4.33 weeks/month × your missed-call rate to get monthly missed calls. We assume an AI front desk recovers 50% of those as booked jobs (a conservative figure), apply your close rate, and multiply by your job value — with after-hours calls weighted 1.2× because they skew toward higher-ticket emergency work. Every assumption is editable.
Why do you only count 50% recovery?
Not every missed caller becomes a job — some are spam, tire-kickers, or already booked someone else. We use a conservative 50% recovery factor so the numbers hold up. Real recovery varies by how fast you currently call back, your market, and the season.
Where does the $997/mo price come from?
$997/mo is the single flat price for the full SetNForget system — website, AI front desk, local SEO, and review automation. No tiers, no per-call fees, and you own everything. The calculator compares that price directly to your recoverable revenue.
How does that compare to hiring a receptionist?
A part-time CSR runs $40,000–$65,000/yr — about $3,333–$5,417/mo before taxes, benefits, and turnover — and rarely covers 10pm storm calls. An answering service is ~$1,000/mo but doesn't book jobs or follow up. SetNForget answers every call, books the job, and routes the big ones to your phone.
Are these numbers a guarantee?
No — they're estimates to help you size the opportunity. Actual results depend on your market, close rate, and seasonal demand. What is guaranteed is our 90-Day Performance Guarantee: we answer every call and book you a set number of new jobs in your first 90 days, or we work free until we do.
More on the guarantee, pricing, and ownership in the full FAQ and on the pricing page.
Plug the leak.
One flat $997/mo. Every call answered, every job booked — usually paid for by the first recovered job.
90-day guarantee · You own everything — your website, your domain, your phone number, your data, your reviews. Cancel anytime; you keep all of it.